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Job title : Senior Analyst, Digital Media Analytics
Function : Media
Professional experience : Experienced
Parent Brand : Leo Burnett Group
Brand : Leo Burnett
Agency : Martin Retail Group
Country : United States
Location : Birmingham AL
job description:
Martin Retail Group, in partnership with Leo Burnett Advertising, has been serving the automotive industry for more than 30 years. We are one of the nation’s largest automotive advertising agencies and pride ourselves on providing the best retail automotive marketing solutions to our clients. Our services don’t stop there; we also provide advertising expertise to clients like Walmart, Fifth Third Bank, and Allstate and continue to add new clients throughout the country.

The Senior Analyst, Digital Media Analytics will lead all efforts to transform data and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting, peel away the layers of data, and suggest constructive marketing test and competitive opportunities to improve business performance on a regular basis.

Collaboration is at the core of our business success and the Senior Analyst, Digital Media Analytics will need to create a tightknit and dynamic relationship with our Media and Strategy teams. First, to assist Strategy in compiling audience profiles, campaign goals, brief insights and measurement plans. Then, to relay channel and tactic specific optimization opportunities, in real time, directly to the Media team.

1. Improve the speed of reporting by creating automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
a. Utilize understanding of SQL to more efficiently organize and manage data warehousing
b. Access sources including Google Analytics, Omniture, Google Ad Words, Kenshoo, Marin and DFA to create customized reports and data pulls
c. Create Excel Macros and Scripts to dynamically update reports
2. Improve the quality of reporting by creating easy to follow weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
a. Utilize Excel and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
3. Increase Marketing ROIs by helping to improve channel specific performance
a. Increase Search performance by optimizing across Campaigns and Tactics
b. Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platforms

Minimum of 3 years’ relevant digital media experience

Required Skills:
• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Demonstrated understanding of digital tagging, tracking, QA, and maintenance
• Expertise in SQL, manipulating large data tables and creating custom queries
• Proficiency in Microsoft Excel and PowerPoint

After reading the job description, and if you meet the qualifications, please apply with your cover letter, resume, and salary requirements.

Thank you for your interest in Martin Retail Group!
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